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Find out exactly what AI tells your customers about you

When a potential client asks ChatGPT, Gemini, Claude, or Perplexity who to hire, your brand is either in the answer or it isn't. This audit shows you which, with scores, verbatim quotes, and a clear plan for what to fix first.
£350 fixed · Scored report and action plan · Delivered within 7 days
The Moment of Truth

Your next client has already asked AI about you. What did it say?

Try it now. Open ChatGPT and ask who does what you do, in your city.

"Who should I hire for [what you do] in Edinburgh?"

If the answer names your competitors, or describes your business inaccurately, or leaves you out entirely, you are losing enquiries you never knew existed. These conversations happen every day and you cannot see any of them.
You cannot see it happening.
There is no dashboard for AI recommendations. Most businesses have never checked what AI engines actually say about them.
Wrong is worse than absent.
AI engines describe businesses with full confidence even when the details are outdated or simply incorrect. Old services, wrong location, someone else's positioning.
The gap compounds.
Brands that AI engines can parse clearly get cited first, and every citation strengthens the next one. Waiting does not keep things equal. It widens the gap.
Guessing is the expensive option.
Rewriting your website or spending on content and ads without knowing what AI actually gets wrong means paying to fix symptoms before you have a diagnosis.

A scored report
you can act on Monday

Benchmark scorecard

Your AI visibility against three competitors, engine by engine, with verbatim quotes

What AI thinks you do

Every inaccuracy AI engines currently repeat about your business, documented

Technical findings

Structured data, schema markup, and content structure gaps, each one verified by hand

Action plan

A maximum of 8 actions, ranked by impact, each tagged DIY (you can run it yourself) or structural (needs website work)

A 20-minute walkthrough call

A free call to guide you what's next

This is for you if

Book the audit if:

You have a live website and real competitors

Most of your leads still come from referrals and you want inbound to work as well

You suspect AI discovery matters but want evidence before you spend on fixes

You would rather have 8 ranked actions than a 40-page report

Skip it if:

You do not have a website yet. Start with the Brand Foundation Session instead

You want a guarantee of being AI's first recommendation. Nobody honest can promise that

You want to skip the diagnosis and go straight to implementation. I do not work that way. Every engagement starts with the audit

BrandCrafter Founder

Jessie Huang

I'm Jessie. I run BrandCrafter from Edinburgh, and I run every audit myself. No junior analysts and no outsourcing. That is also why I cap it at four audits a month. Each one gets a full working day of my attention.

I built this audit because I kept watching good businesses spend money fixing the wrong things. The data comes first. Then the strategy. Then the spend.

Everything you need for £350 flat

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Maximum 4 audits per month, booked in order of enquiry
Everything you need

All-in-one place

£350 fixed.
There is no upsell inside the report.
If you later commission an AEO/GEO website build within 7 days, the full £350 is credited, so the audit effectively costs nothing.
  • Four-engine, four-brand benchmark: 80 scored data points
  • "What AI thinks you do" accuracy report
  • Hand-verified technical review of your site's AI readability
  • Action plan, maximum 8 items, DIY actions clearly marked
  • 20-minute walkthrough call

 FAQ

You should. It is a useful first shock. But one engine and one question, asked from an account that already knows you, is not a benchmark. The audit asks five customer-realistic questions across four engines in clean sessions, scores you against three competitors, and then verifies the technical causes by hand. The value is the method and what to do with the answers, not the asking.

he report separates what you can do yourself (marked DIY) from what needs structural website work. You can run the DIY items with your own team, hand the report to any developer, or commission my AEO/GEO website build. If you do that within 60 days, the £350 is credited in full.

Then you have a scored, dated baseline showing you are ahead of your competitors, which is worth knowing and worth defending. In practice I have not yet seen a site with nothing meaningful to fix. Most businesses score lower than they expected on at least two engines.

Ten minutes. Your website address, three competitors, five questions your ideal customer might ask an AI, and one sentence on what you do. The rest is my job.

Each audit takes a full working day: 80 engine responses collected in clean sessions, quotes documented, technical findings verified by hand, and a report written for your business specifically. I would rather cap the volume than automate the judgement.

Increasingly, and measurably. Google Analytics added a dedicated AI traffic channel in 2026 because the volume became too large to ignore. Whether AI referrals are 2% or 20% of your market today, the brands that get cited early keep getting cited as it grows.

Ready to dive in?

Stop guessing what AI says about you. Measure it.
£350
· Scored report and action plan
· Delivered in 7 days
· Credited in full against a website build within 60 days
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