Your website should grow with your business
A year later the services have changed, the positioning has moved on, and the content is quietly out of date, to your customers and to the AI engines reading it.
Brand Development is a simple yearly partnership that keeps your website current, accurate, and working as your business evolves.
A website that never changes slowly stops working
You invested in a website. Then business took over, and it hasn't been touched since.
- Your site falls behind your business. New services, new focus, new wins, none of it on the page. Visitors see an old version of you.
- Stale content loses AI visibility. AI engines favour sites that are kept current. A page that never changes signals a business that may have moved on, so you slip down the recommendations.
- Nobody owns keeping it fresh. Updating the site is always next week's job. Without someone whose job it is, months pass and nothing changes.
A brand consultant who keeps your site current
One plan. One yearly price.
Larger projects, like new pages or a full rebuild, are quoted separately when you need them.
Frequently Asked Questions
Maintenance keeps your site secure and running: updates, backups, the technical upkeep. Brand Development is about what the site says. One keeps the lights on, the other keeps the brand current. Many clients have both.
I make the light content updates myself, in your voice, as part of the service. If something bigger comes up, like a new set of pages, I will quote it separately so you always know the cost before anything happens.
AI engines lean toward sites that are accurate and maintained. A page that has not changed in two years, with outdated services or old positioning, gives them a stale picture of your business. Keeping it current helps them describe and recommend you correctly.
For most established businesses, yes. Things do not change so fast that a monthly cycle is needed, and quarterly keeps the cost sensible. If your business is moving quickly, we can talk about something more hands on.
A heads up when something changes in your business, and a quick approval on the updates I draft. That is really it. Keeping track of the rest is my job.
We'd love to hear from you!
£720 a year, around £60 a month, to keep your website accurate, fresh, and working as you grow. Quarterly reviews, updates done for you, no monthly worry.